An Uptown office is overseeing the rollout of BĒT Vodka, now available at Lake Wine & Spirits and South Lyndale Liquors.
Given that Minnesota is a top sugar beet grower in the country, the co-founders of BĒT Vodka (pronounced beet) decided to try distilling a vodka entirely from sugar beets.
“It turns out to create a really nice-tasting product,” said Ben Brueshoff. “It has a good mouth feel, it’s not as harsh. … It’s velvety on the palette.”They promote it as a sipping vodka, and they think the taste will appeal to non-vodka drinkers as well.
The co-founders from Kingfield and Bloomington met in 2013 at a networking event at Fulton Brewery. The event called “Tap the Cash” was designed to connect entrepreneurs with investors and venture capitalists. Co-founder Jerad Poling had launched companies including College Muscle Movers, and Brueshoff recalls working on a language startup at the time (he previously taught English in France, coincidentally another major producer of sugar beets). They talked about the heated craft beer scene and became interested in a distillery project.
While the corporate office is based at 3217 Hennepin Ave. S., the owners work with the 45th Parallel Distillery, based in New Richmond, Wis.
For more information, visit betvodka.com.