Making the most of the Google app

Hello, Journal readers! Gadget Guy here.

I wanted to share about a not-so-secret weapon that I use to solve problems and answer many questions. You may have heard of it before — Google, the search engine that has spawned loads of cloud-based productivity software.

While there are still legions of fans using Yahoo for search, I would be shocked to learn that you don’t use Google to search for websites or restaurants. However, how many of you are using the Google app on your phones? There are specific Google apps for both Android and iOS/Apple. If you aren’t using it, you should be.

Some people refer to the Google app as “Google Now,” but that is only a part of this fantastic virtual assistant (some call the app Google Search, some Google Voice Search). The Google app allows you to ask a question either via voice or type it in. With voice, it can be set to automatically begin listening to you when you say, “OK, Google.” The app can answer questions directly or send you to specific websites, just as a normal Google search from your desktop would. You can also tell it to call someone, set a timer, set a reminder, open a specific app, or bring up your calendar or set an appointment.

I should point out that Apple has Siri and Microsoft has Cortana. Both are capable virtual assistants that can help you find information and answer questions for you, but Google’s virtual assistant is built on Google’s search engine and we all know who the king of online search is. Compared to Siri, the Google app is very utilitarian, without much of a personality — that is not necessarily a bad thing though, if you just want functionality. There are a few Easter eggs thrown in. For instance, when you ask the app to make you a sandwich, one of the responses is “Poof; you are a sandwich.”

In addition to searches, the Google app includes Google Now which is contextually aware and learns from your searches, calendar, calls, and more to create a landing page filled with useful information. If Google Now sees you have a calendar appointment, it coordinates with Google Maps and your location to give you a notification of when you need to leave to arrive on time. It will even make you aware of any traffic hold-ups enroute to your destination.

I check Google Now in the mornings and see my appointments for the day, upcoming birthdays or anniversaries, tracking information for packages that it recognizes from my email with shipping information, events near me, sports scores that I am interested in, and important news related to searches that I have performed or shown interest in. You can continue to customize Google Now by responding when the app asks if the information it is displaying is useful or not.

While I love Google and have built most of my digital ecosystem around it, depending upon your device, you may want to stick with the native virtual assistant: Google on Android, Siri on iOS, and Cortana on Windows Phones. The native assistant will work the most seamlessly with your internal operating system. With that all being said, I do recommend trying the Google search app on any device.

As I shared in my last article, it is fun to bump into people in the neighborhood and discuss my articles. Please continue to send me questions that you would like me to answer in my column, please email me at paul@gadgetguymn.com. Thanks!

Paul Burnstein is a tech handyman. As the founder of Gadget Guy MN, Paul helps personal and business clients optimize their use of technology. He can be found through www.gadgetguymn.com or email him at paul@gadgetguymn.com.